Bestbuy eBooks - CrashProof Your Business Book.

o down with your ship?
In 1992 I closed my business, and lost everything. And then I lost a whole bunch of stuff that I didn't have -- mostly because I signed some sureties that I shouldn't have. And when things began to go wrong these sureties stretched into places that I would not have dreamed of. I spent the next three years talking to other business owners, trying to find out what they were doing to protect themselves. Only to find out that they were doing exactly what I had been doing -- nothing.
Because I was the only person asking so many questions about this facet of business, I suddenly found myself South Africa's leading (and only) expert on how to do it.

Since 1992 I have consulted with thousands of small business owners, and distilled everything they have said, combined with a bunch of strategies that I created because no advice was available when I needed it, into a single book that details - in simple, easy-to-read English - EXACTLY what you can do in South Africa to guarantee that no matter what happens to your business, you and your family will not only survive -- but prosper.
One of the reasons I was one of the two judges in the Sanlam/3Talk Business Owner of the Year competition in 2004 is my reputation for straight no-nonsense talking on small business issues.

Almost all the knowledge available to us little guys assumes that we are simply smaller versions of Stock Exchange firms. That's not true. We are completely different, with different needs and concerns.

When I closed my business there was absolutely no help available. In consulting with small business owners who were going out of business, I realised that by the time the sheriff started knocking at the door it was almost too late.
That's when I decided that prevention was infinitely better than cure, and began running a seminar called Crashproof Your Business. More than 25,000 small business owners throughout southern Africa attended this seminar between 1995 and 2003. Their input helped refine and test these strategies, and the distilled essence of all their wisdom is what you get in this Crashproof Your Business book.
Why is it impossible for your banker to be a business advisor? - When a business needs money, the first place we usually go to is the bank. After all, that's where they keep all the money. Most bank advertising focuses on how generous banks are when lending money to assist you. Yet most of us know very little about how banks really operate. And we know even less about the subject of MONEY. My first job was at a bank, and I spent my first few years qualifying as a CAIB[SA] - Certificated Associate of the Institute of Bankers in South Africa - a qualification most revered by SA bankers.
Why is your accountant's business advice so incredibly dangerous for your family? - Your accountant has been trained to deal with the challenges of big business. That means that he is quite happy to help ...

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